A NEW social media campaign has been launched by Severn Trent Green Power, aiming to transform festive food waste into clean, renewable energy this Christmas.

With over 10,000 tonnes of leftover food expected to arrive at its ten food waste plants across the Midlands, Home Counties, South Wales, and the South West, the company is spotlighting the potential of recycling unavoidable food waste into homegrown energy.

From surplus sprouts to leftover turkey and discarded mince pies, all can be processed at Green Power's anaerobic digestion facilities to generate renewable energy and nutrient-rich natural fertiliser.

To encourage households to recycle their food waste, the company has created a series of Christmas-themed adverts. Inspired by supermarket holiday campaigns, these visuals demonstrate how much energy could be generated from recycled food waste.

For example, 4,000 tonnes of discarded mince pies could generate enough energy to play Home Alone seven million times, while 2,000 tonnes of wasted cheese could power Christmas tree lights for 400,000 hours.

Mark Barnfield, Commercial Director at Severn Trent Green Power, explained the importance of food waste recycling: “Christmas leftovers make a great source of ingredients to serve more delicious meals for your family after the party is over. However, once food is past being fit for consumption, it is vital that we capture its remaining energy potential.

We’d encourage everyone to use their kitchen caddy to collect their unwanted food waste so we can recycle them into homegrown renewable energy through anaerobic digestion. Don’t forget to check with your local council to find out their collection arrangements over the holidays.”

Through the anaerobic digestion process, Green Power transforms food waste into renewable gas and electricity while producing bio-fertiliser to enrich soil and grow more food—creating a circular economy where nothing is wasted.